Love him or
hate him,
former
United
States
president
Bill Clinton
deserves a
big pat on
the back for
his role in
brokering a
deal that
puts a stop
to the sale
of sugary,
fizzy sodas
in the
country’s
schools. The
nation’s top
beverage
makers have
agreed to
sell only
water,
unsweetened
juice and
low-fat
milks to
elementary
and middle
schools.
High school
vending
machines and
cafeterias
will see a
similar
exodus of
sugary
sodas,
although
diet drinks
and sports
drinks would
still be
available.
Announcing
the deal in
New York
today (04
May 2006)
Clinton
described
the deal as
“a bold step
forward in
the struggle
to help 35
million
young people
lead
healthier
lives,”
adding that
it could add
“years and
years and
years” to
their lives.
For once a
politician
is not
exaggerating.
Fizzy drinks
in schools
are widely
acknowledged
as one of
the major
contributors
to the
growing
child and
teenage
obesity
problem
world-wide.
With
industry
heavyweights
Cadbury
Schweppes,
Coca-Cola
and Pepsi on
board, it’s
estimated
that the
agreement
will reach
nearly 90
percent of
the school
beverage
market.
This deal
could indeed
have a huge
positive
effect of
the nation’s
future
health.
Could it be
that Clinton
will end up
making a
bigger
impact on
the nation
through his
role in this
one deal
than he did
in two terms
as
president?
Advocates of
healthy food
in schools,
while
welcoming
the
agreement as
a positive
first step,
say it does
not go far
enough,
pointing to
the calories
in sports
drinks and
some
flavoured
milks as an
example.
Gary Ruskin
of
Commercial
Alert, a
non-profit
organization
that opposes
commercialism
and promotes
public
health had
additional
concerns. He
said the
deal still
appeared to
allow
beverage
companies to
advertise in
schools, on
scoreboards
and vending
machines.
He asked
whether
there was
any
enforcement
mechanism
built into
the deal and
questioned
its
implementation
timetable,
pointing out
that the
industry
signatories
had not
promised to
fully
implement it
even by the
2009/2010
school year.
These are
valid
points, but
for now, it
seems
churlish to
rain on
Bill’s
parade.
His
foundation
and its
collaborator
in this
deal, the
American
Heart
Association,
themselves
acknowledge
that this is
only the
first step
in a
campaign for
healthier
food in
schools.
“This is
really the
beginning of
a major
effort to
modify
childhood
obesity at
the level of
the school
systems,”
said Heart
Association
president
Robert
Eckel.
So for now,
let’s give
this deal
the applause
it deserves,
but watch
this space…
Alan Cooper is a journalist with 20 year's experience and the publisher of http://www.ObesityCures.com, a site with the ambitious aim of being a "one-stop-shop" for impartial information on obesity and weight loss solutions - including fad diets, prescription weightloss pills and natural weightloss aids.
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